RERA Guidelines for Advertising Real Estate Projects in Gujarat

Real estate advertising in Gujarat has become widespread, with promoters, developers, and builders promoting residential, commercial, and mixed-use projects through various media platforms, such as newspapers, print media, social media, and local TV channels. However, many stakeholders remain unaware of the advertising guidelines issued by the Real Estate Regulatory Authority (RERA). To ensure compliance, it is crucial to follow the latest directives issued by the authority.

Key RERA Guidelines for Real Estate Advertising

1. Inclusion of RERA Website URL and Registration Number:
   As per the provisions of the RERA Act, all advertisements for real estate projects—whether disseminated through print, digital, or other media—must prominently display the URL of the RERA website (https://gujrera.gujarat.gov.in) along with the unique RERA registration number (e.g., RAA99999, RN251AA10151, CN27AA09927, MN111AA10011).
2. Mandatory QR Code Display:
   The Quick Response (QR) code provided in the project’s registration certificate must be included in advertisements or brochures. This QR code should be easily scannable, enabling prospective buyers to quickly access detailed project information.
3. Readable Display of RERA Details:
   The RERA project registration number and website URL must be presented in a font size equal to or larger than the contact details in the advertisement. This ensures easy readability and prominence of the required information.
4. Information on Booking Forms and Allotment Letters:
   The booking form and allotment letter provided to buyers must also display the RERA registration number, the RERA website, and the QR code. This ensures transparency and compliance throughout the buyer’s transaction process.

Consequences of Non-Compliance

Failure to adhere to these guidelines may prompt the RERA authority to take suo-moto action against non-compliant promoters, developers, and builders. Such actions may include penalties or other legal measures.

Conclusion

By following these guidelines, real estate stakeholders can ensure transparency, build trust with buyers, and avoid regulatory action. Awareness and adherence to these rules are essential for ethical and lawful real estate marketing in Gujarat.